Demographics and Psychographics

When taking into account our target audience we decided to look at both demographics and psychographics. We thought that this would give us a better idea of not only who were are aiming our video at but also what they like and what would be effective to include within our music video.

Demographics - Statistical data relating to the population and particular groups within it.

Our video is mainly aimed at white British men aged 17 and up. Yet there are also anomalies who aren't in this category but who still enjoy rock music, from research I have found out that the song "Summer of 69" is one of the popular rock songs which is enjoyed by a wide audience with different demographics. However from our research we have chosen that our narrowed target audience should include the demographics. . .

Age: 17 and over

Gender: Male

Ethnicity: White British

Social Class: Not an issue

Psychographics - The study and classification of people according to their attitudes, interests and opinions.

Attitudes: Pretty laid back, not willing to listen to another genre of music.

Interests: They would probably have an interest in classical rock music and not be interested in the mainstream music charts. They're likely to have an interest in listening to music or playing a musical instrument.

Opinions: They are likely to have strong opinions about everything and be very passionate about their opinions and not change no matter what anyone else says.

Target Audience Research

For our target audience research we looked at a number of different websites, one of these was Bauer media along with a number of radio stations which play rock music, these included Planet-Rock, Rock FM and Kerrang!

The main target audience of PlanetRock is middle aged men but it also appeals to the younger generation or people who are good with technology due to it being the DAB -digital radio format, and also because it runs through android phones and iTunes which appeals to the younger generation.

Rock FM's target audience appeals both to male and female aged 15 and up. According to Rock FM's website 22% of the population of the UK aged 15 and over listen to Rock FM who reach 276,000 people each week.

Kerrang! has a more mainstream culture and therefore appeals to a wider audience. Kerrang! markets itself as "a true alternative to pop music".

In evaluation the station we feel is more likely to play the song -Summer of 69 by Bryan Adams is PlanetRock, this is because it has previously being played by them before along with some of Bryan Adams other songs. Also becuase of their use of technology appeals to people who are white male and around 17+ which is the same as our initial target audience.

Target Audience Considerations

A target audience is the group of people that you are trying to reach with your product or message, in our case it will be who we are aiming our music video at.

Our initial target audience for our music video is people aged 17 and over, this is because the song is about people of this age group so if they are or have being 17 they will be able to relate to the song/video easier than people who haven't reached this age yet. Demographically, we think that it will appeal to both male and female but to a higher percentage of males. We don't think that class would be an issue and that the majority of the audience would be white British. For psychographics they are likely to have interests in classic rock and wouldn't like the mainstream charts, listening to and playing music would also probably be one of their interests.

Pitch

The feedback we received and our response to the feedback.

- Try to avoid the original video, instead of using inspiration from the original video we will take it from the genre of rock instead.

- One of our male actors can not play the guitar but we were planning on having a guitar within the video for a number of shots, therefore this could be a problem. Our way around this problem is by having shots of the actor holding the guitar and others of him strumming it or doing the cords in different shots, this should hopefully make it look realistic with us being able to keep the same actor.

- Another problem we had was the ageing of the different actors as we were going to have a non linear narrative which jumps between the present and flashbacks of their school years. We were unable to find character look a likes which were suitable so we will use different techniques to still be able to create this effect.

- Sort out the actors, Henry can't be in it all even if he wants to!

Ideas for Music Videos

Pros and Cons of our early music video ideas:

A pro of our ideas so far is that we have used a number of generic conventions from the rock genre. Also all of the locations which we have chosen are available to use.

The idea of the fading out the other band members is good as it should show the passing of time well, however this may be hard to achieve through the editing process. 

Planning Ideas

Conventions of my chosen genre - Rock