A target audience is the group of people that you are trying to reach with your product or message, in our case it will be who we are aiming our music video at.
Our initial target audience for our music video is people aged 17 and over, this is because the song is about people of this age group so if they are or have being 17 they will be able to relate to the song/video easier than people who haven't reached this age yet. Demographically, we think that it will appeal to both male and female but to a higher percentage of males. We don't think that class would be an issue and that the majority of the audience would be white British. For psychographics they are likely to have interests in classic rock and wouldn't like the mainstream charts, listening to and playing music would also probably be one of their interests.
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