Final Poster

Here is our final poster. We chose to have a white background with the majority of the text been black, this keeps the poster simple and as well as this it helps to create brand identity between the poster and the digipak. This is due to the front cover of the digipak also having this colour scheme. Red font colour draws the reader’s eye into the image, and therefore the first thing that they will see is the red lettering. This makes the whole of the poster stand out to passers-by. It also makes these aspects of the poster stand out. The black font colour of the artists name stands out against the white background and placing it on either side of the image makes the image stand out. We also used the same font for everything except the websites at the bottom. This is because we wanted to separate the websites from the poster and make sure that they are easy to read. Underneath the OUT NOW we have the company that rated the digipak, we chose to have Rock FM as they are a radio station which plays music from our genre due to many of them listening to the station of knowing of it.

We followed conventions of a poster for a digipak and chose to have the production company’s logo at the bottom right, with the smart phone scanner above it. To the left of the production logo we have the logo of the places where you can buy the CD/digipak – HMV and iTunes. The star rating is a convention of rock digipaks so we thought that this would be a good thing to include on ours, and this also influences the audience because if they see a good rating they will more likely want to watch the video and buy the digipak, whereas if it was a bad rating they wouldn't bother with it. And again placing the stars in red allows them to stand out against the background and also catches the attention of the audience. By placing an image of the lead singer of the band in the centre of the poster, it lets the audience know who the most important band member is, and due to it being an artist rather than a band, this is very important. The artist is also making eye-contact with the viewer which is a generic convention of rock due to the artists being confident. 

Poster - Making

This is what we had achieved after our first session producing the poster. First we spoke about what aspects from the four different ideas that we are going to use and then started with the most conventional things that you find on a music poster advert; the artists name, the album name and an image of the artist.

We are producing our poster by using Adobe Photoshop.

Poster Final Idea

This is our final idea for our poster to promote our digipak. We chose this as people said that it looked best out of the four ideas and had good brand identity. We are going to use aspects from the other posters but use the main layout and parts from this photo. Things which we are going to use from this poster is the artists name, the singles name and the photo as well as the rating, but instead of having it top left we are going to change this to the top right.

Feedback for Initial Posters

This was idea 1 for our poster to promote our digipak. This poster has the image of the lead singer sat on the amp, it is the same image that we chose to use on the front cover of the digipak. The font will be the same as the font on the digipak, this should help create good brand identity. Feedback we got for this poster was good, people said it looked simple and effective.

This was idea 2 for our poster to promote our digipak. This digipak includes the front cover of the digipak, this is so people would recognise what the poster is promoting. There is also a promotional offer at the bottom which when pitched to a group of people it was said to be a good idea.

This was idea 3 for our poster to promote our digipak. The artists name is at the top going down the side with the last name going across the page. Feedback that we got said that the poster looked too cluttered with too much going on, as well as the layout of the poster not been good.

This was idea 4 for our poster to promote our digipak. This poster has the image slightly transparent behind the text. This doesn't follow conventions due to the image on the poster not being the same as the one on the front of the digipak. Feedback said that this poster was good but it would be best to follow the convention of having the same photo that is on the front of the digipak.

Poster Analysis 4

This is a previous media students poster to advertise their digipak

Digipak 

Poster

 The picture used on the poster is the same as the one used on the digipak, but it is more close up. The composition of the image is effective as the subject is in the centre of the frame and is looking just below the eye level. The title also looks the same but is more bold on the poster which stands out more. Both the image and title create a good brand image. The font is all white and the same as the title. The stars at the bottom of the poster are both from music companies from the same genre as the artist. There is a website at the very bottom of the poster in smaller font, as well as the facebook and twitter sign which is effective for this poster as the target audience is good with technology and use twitter and facebook. I would say that the over all effect of this poster is good, due to good brand identity and using things that are related to their target audience.

Poster Analysis 3



Poster Analysis 2

Below is the digipak for Kings of Leon - Only By The Night and then below that the poster to promote this digipak/CD.

Digipak

Poster

 This is the Kings Of Leon poster to promote their digipak. From a first glance at the poster you immediately recognise it to be related and linked to the Kings Of Leon album. This is because of good brand identity. The image used on the poster is the same that is used on the front of the digipak, the image used is interesting and draws the attention of people to look at it more closely. It shows a quarter of each band members face with all of them merged together with an eagle. The writing is small compared to the picture but this is because the people that the poster is targeting will instantly know who and what it is promoting due to the Kings of Leon being a recognisable band. The writing at the bottom follows conventions, it include the band name, the album name, the release date, websites, songs listed on the album, as well as where it can be purchased and record company. The font used is the same that it used on the digipak and they have a _ between many of the words, again the same as the digipak. This makes the poster different to the typical poster and makes it more attractive to the audience.

Poster Analysis 1

Below is the digipak by the drums and then the poster to promote the digipak.

Digipak

Poster



When looking at this poster the first thing you notice is the name of the band -The Drums. It is a simplistic poster and doesn't follow the convention of having an image of the band on it.However I think that this is effective as it isn't clustered and doesn't have an excessive amount of information on it. The background being a curtain is effective, as it is very similar to the front of the digipak which creates good brand identity. The colour scheme of the poster is also the same as the digipak - blue and white, this again creates good brand identity that makes the poster and digipak easy to recognise and to relate/link to one another. The colour blue connotes a calm relaxing mood which helps portray the mood of the digipak/CD. The white writing stands out effectively from the blue but it isn't too bold. There are six reviews from a variety of different companies who all target people with different demographics. This enables the band to be attractive to as big number people as possible,from all social class' of their target audience.