Below is the digipak for Kings of Leon - Only By The Night and then below that the poster to promote this digipak/CD.
Digipak
Poster
This is the Kings Of Leon poster to promote their digipak. From a first glance at the poster you immediately recognise it to be related and linked to the Kings Of Leon album. This is because of good brand identity. The image used on the poster is the same that is used on the front of the digipak, the image used is interesting and draws the attention of people to look at it more closely. It shows a quarter of each band members face with all of them merged together with an eagle. The writing is small compared to the picture but this is because the people that the poster is targeting will instantly know who and what it is promoting due to the Kings of Leon being a recognisable band. The writing at the bottom follows conventions, it include the band name, the album name, the release date, websites, songs listed on the album, as well as where it can be purchased and record company. The font used is the same that it used on the digipak and they have a _ between many of the words, again the same as the digipak. This makes the poster different to the typical poster and makes it more attractive to the audience.
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