Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?

Before starting this evaluation question I decided to look at the conventions of music videos and in particular rock music videos due to this being the genre of my song.

So what are conventions? Conventions are the ingredients that are usually seen to make a media product.

Music Video

A music video is a short film or video that accompanies a piece of music or song. The majority of modern music videos are made and used as a marketing technique to promote an artist/band or song.


Conventions of music videos are the ways things are done within the video, it also helps to decipher the genre of the song. These conventions vary depending on the genre of music. However some general conventions are: the artist/band is shown performing, the lyrics of the song influence the visuals, the pace of editing matches the pace of the song and the code of dress reflects the genre of music.

More conventions of music videos:-

Camera Shots: Tend to include many long shots, close-ups and mid shots. Create emphasis on the artist, location and emotions. Close-ups are also used to reflect the lyrics with the lip movement of the artist.

Camera Movement: Used to follow and track the artist/band.

Costume: Goes with the scenes in the song and reflects the genre of music.

Colour: Sets the mood of the song through creating an atmosphere e.g. dark colours are used more in rock songs and bright colour are used more in hip-hop and pop videos. 

Editing: Jump cuts are commonly used. Reaction shots are used for music videos with a narrative. The pace of the editing is in sync with the beat of the track/song.

Lighting: Artificial lighting is commonly used, the lighting helps set the mood of the song.

Conventions of rock music videos:- 

 Usually dark/deep colours

Displays the band performing on stage

Uneasy camera movements

Hand-held shots

Shows artist/band throughout the video

Some special effects

Usually a calm setting, but this changes when the beat kicks in

May be in black and white

Close-ups of artists and characters shown in the video

Characters are important in a music video as these are one of the main ways which the mood and tone of the song are portrayed. In our video there are five characters these include, the lead singer Will, the bassist Lewis, the drummer Kane, the main narrative character/lyricist Henry and the love interest Hollie. It is conventional for there to be a female in the video due to to many rock videos having the theme of love and therefore a female being necessary to portray this message.We developed the convention of the characters for the narrative and performance, conventionally the lead singer is the main narrative character but we chose to have a person separate from the band to be the main narrative character. We then linked the performance and narrative together by having the lead singer and main narrative character in a scene together.

Linked to the characters is the theme of the song, we had to make sure the characters where right to portray the theme which we wanted to get across to the audience.We met the convention of having the theme of love, this was shown in the narrative part of the video as well as through the lyrics. We also met the convention of the visuals linking to the lyrics.

 This video doesn't meet the conventions of the main characters being the band members and instead the video tells a story of a milk carton on a quest to find the guitarist Graham Coxon. It does however meet the conventions of having the theme of love as the milk carton finds a strawberry milk carton on his journey as well as danger due to him avoiding death from lawn mowers and trash-kicking kids. The love theme is a negative one when linked to the milk cartons due to the strawberry milk carton being squished. However the theme of love with the family as they finally find their son - the guitarist.

There are lots of conventions concerned with Mise en-scene. When planning our video we took into account whether or not we would be using these conventions and the reasons why. We met the convention of having casual clothing in our video, such as jeans. We chose to use this convention as the majority of people wear casual clothing and therefore would be able to relate to the video. We used the convention of a leather jacket but only in parts of the narrative. It was worn by Henry and we didn't want to over-use this convention as we thought that this could make the video look 'tacky'. However we chose to not meet the convention of sunglasses, silver jewellery or tattoos, this was due to the age that we wanted our characters to look and the personality we wanted to be created by them.

The majority of rock music videos have the performance parts with their actors having extreme expressions and body-language. This is done to show their passion for their music. A good example of this is

We met the convention of using stage lighting for the performance part of the video. We used 'sunset' lighting which is calming, this isn't a convention of rock music videos but set the tone of the song better. This type of lighting has been used in a number of different rock music videos but not the majority. One video that uses similar lighting is Chad Kroeger - Hero For parts of the performance we used dark colours by changing the contrast and brightness, low key lighting is a convention of rock music videos and a good example of this is Aero-smith - I Don't Wanna Miss A Thing . For the narrative part of the video we used natural daylight.It depends on the theme and tone of the song to what style and key of lighting is used.

Chad Kroeger - Hero

Aerosmith - I Don't Wanna Miss A Thing

We used the convention of make-up in our video, we met this through the female in the video wearing a good amount of make-up. We also met the convention of the men not wearing make-up in our video, there are some rock bands that do have the men wearing extreme make-up but these bands fit under the glam rock genre rather than just rock. Some rock bands/artists choose for the males to wear eye-liner/eye make-up but we didn't think that this suited the song or the tone that we wanted to put across to the audience.

As you can see above we met the generic convention of having instruments in our video, these included electric guitar, bass guitar and drums. We did however choose to challenge the convention of having a microphone on stage but we did have amps. The instruments are one of the most vital things for a successful rock video. Other props we used are a photo-album, a beer-bottle and pen&paper. Beer-bottles can be used in rock music videos but are more commonly seen in hip-hop or rap video.

The performance was set in the school hall and we chose to only include the band in this scene with no audience or fans. For the narrative we met the convention of having it in a calm natural setting which was a grassland area.

In our video we used a number of different camera shots, these included long shots and mid shots for both the narrative and performance, close-ups and panning shots just for the performance. These met the convention of camera shots both in a general and in a generic way, as these shots promote the artist and establish the band. We only used one hand-held shot which was in the narrative part of the video and was of the love interest.

When editing our video we chose to include a number of fades as well as jump cuts. Both these edits are generic conventions of rock and we chose to meet these and use them as it was effective and beneficial for our video. We also used a page roll for our photo-album scene. Often a rock video will either choose to go with more subtle editing techniques such as fades and jump cuts, where as other choose to go for more exaggerated edits such as star wipes and page rolls etc. We chose to use a mix of these edits due to the song having a serious story-line - seen in the narrative but it also having a 'fun' 'humorous' side to it - seen in the performance and linking scenes.

There conventionally isn't any titles at the beginning or end of a rock video, however we chose to have titles at the end of the video in the bottom left hand corner of the screen. We thought that this would be effective as if it was the first time someone had seen the music video then at the end they would find out what the song name is as well as the artists name and album name.

It is a convention however to have an intro to the music video which introduces the main characters and sets the story line. We met this convention and developed it so that we also added an outro to end the video. For our outro we decided to go with a humorous tone. This is a convention that many rock bands/artist choose to go with. However more 'serious' rock groups do not.

We had both a performance part of the video and a narrative part, this is a convention of rock music videos. As well as this we also had a separate scene which linked the narrative and performance together which isn't a generic convention of rock. We have a ratio of about 60:40 in terms of performance:narrative.

This video Foo Fighters - Learn To Fly is a video that challenges the structure of a rock music video this is due to it having a narrative that runs through the whole of the video with no performance. 

In conclusion for our video here are some of the conventions we. . .

Used:-
Casual clothing
Stage Lighting
Performance and Narrative
Fades, jump cuts
Camera shots
Make-up
Theme
Visuals linking to lyrics

Developed:-
Intro and Outro
Instruments
Performance with no audience
Lighting
Characters
Locations

Challenged:-
Tattoos, silver jewellery and sunglasses
Titles


Digipak
A digipak is a style of packaging which is able to hold one or more CD/DVD's. The outer cover is made of card rather than plastic and opens up like a book to reveal a plastic tray which holds the CD/DVD. It is a style of CD/DVD packaging that promote the artist.

Conventions of digipaks:-

The name of the Artist/Band

The name of the Album

Track-listing (includes bonus extra's such as 'behind the scenes and/or 'making of')

Website Addresses

 Record Label branding

Pictures of band members or relevant visual imagery to sell the band

Price

Credits

Recording Information, Producer, where it was recorded and when

Lyricist

Logo

Bar-code

DVD/CD logo

Website banner

Conventions of rock digipaks:-
Features the Artist/Band, central to the frame
Uses a direct mode of address
Lower case or capital lettering is used
Large band name, with the album name slightly smaller
Minimalistic, and has all info that the audience needs to know
The colour scheme from the front cover is carried onto the back
Clothing often mimics the style of the music.
Iconic logo that relates to the band/artist

This is our digipak 

Here is the digipak for The Script - Science and Faith. They fit in to the genres alternative rock, pop rock and indie pop.

This is a digipak meets some of the conventions of digipaks however it chooses to develop a number of them. For example the first thing you see when looking at the front cover is two hands grasping each other. This is an image of the artist/band member but only part of them and not what you typically see of it being either their head or full body. It meets the convention of the band name and album name being on the front cover as well as the album name being smaller than the bands name. It meets the conventions of the information it has on it, such as the bar code, the production company's logo, copyright information and websites. It does meet the convention of having track-listing on the back page of the digipak, but develops this by not having it in the typical top left hand corner and instead having it in the top right corner.

Here is the digipak for Oasis - Don't Believe The Truth. They fit into the genre rock, Brit pop and alternative rock.

This digipak has developed many conventions, such as the album name - Don't Believe The Truth is on the album cover, however it is part of the picture rather than just font on the cover. As well as this the band name - Oasis is actually their band logo which they put on all of their CD's. This creates good brand identity as well as develops the convention of titles. The track-listing again develops the convention, instead of the track-listing being in the top right corner it is central on the back of the digipak. It is developed due to the track-listing being there but being in a different position. On the front panel it meets the convention of having just capital lettering for the album name, and just lower case lettering for the band name. However on the back panel it challenges this convention due to the font being a mix of both capital and lower case lettering. This digipak also meets the generic convention of using dark colours, and the colour scheme on the front being the same as the colour scheme on the back. It also develops the convention of the bar-code  production information and copyright information. It is conventionally at the bottom of the back panel whereas this digipak still has these details but isn't at the bottom but at the side instead.

Here is the digipak for Bryan Adams - 11. He fits into the genre rock and soft rock.

On the front of the digipak it features the artist central to the frame, this is a generic convention of rock digipaks that this one meets. However it doesn't meet the convention of direct mode of address. The lettering is all in capitals which is a generic convention of rock digipaks as well as a convention that Bryan Adams likes to use. It also meets the convention of having the same colour scheme throughout the digipak - red, white and black. These are also generic colours which are often used for rock products. 

 

This is the front panel of our digipak.

We chose to meet the convention of titles on the digipak and have the artists name is bold so it can clearly be seen from a distance, with the album name being slightly smaller so it didn't look out of proportion, this allowed us to meet the generic convention of titles on a rock digipak as well as the general convention.

This is the back panel of our digipak.

On the back we used the generic convention of the colour scheme, conventionally it is black, white and red. We did use part of this colour scheme apart from the red. The reason we didn't use red on the digipak is that due to the images and font style it was hard to read and therefore would detract from the overall effect of the digipak. We also met the convention of what information is shown at the bottom of the back panel. This included the record logo and information, the copyright information, where and when it was recorded. As well as websites (URL, Facebook and twitter), the DVD and CD logo, bar-code and smart phone scanner. These are all general conventions for a digipak as this information is often used/required by the consumers.

This is the spine of our digipak.

We wanted to keep our spine simple and easy to read, to achieve this we thought it best to meet the typical conventions of a spine for a digipak. We stuck with the convention of having capital lettering. We also met the convention of having the production company logo on the spine.

This is the inside left panel of our digipak.

Instead of having an image of the band or lead singer again, we chose to have any images which were related to the narrative, performance or linking scenes of the video. This isn't conventionally done the way we have done it, scattered on a page. We chose to challenge the convention of having lyrics of the song or only one image as we thought that it would look too simple. 

This is the inside right panel of our digipak.

We chose to meet the convention of the CD being silver, on the CD we had the required information. This included the artists name, the album name and the production company and copyright symbol.  Behind the CD we have a image of the lead singer. In contrast to the front panel, the lead singer isn't making direct eye-contact or direct mode of address to the audience. 

This is the whole of the digipak.

When choosing the colour scheme for the digipak we chose to meet the generic convention of black and white. However we chose to develop the convention of having the same colour scheme for the front and back. We did use the same colour scheme but alternated the background colour for the panels, with the front being white and the back being black.

In conclusion for our digipak some of the conventions we. . .

Used:-

The Name of the Artist/Band

The Name of the Album

Track-listing

Website Addresses

Record Label branding and Information

Bar-code

DVD/CD logo

Developed:-

Colour scheme being the same throughout (background colours)

Challenged:-

Minimalistic (inside left panel)

Poster

A magazine advert is a slot that will appear in a magazine, in this space there will be an advert promoting or selling an item/product. In our case a digipak.

Conventions of posters to advertise a digipak: -

Name of the artist/band

Name of the album/single

Release date

Place available for purchase

Brand identity

Main image e.g. cover/logo/band/prominent image

Use of new media e.g. websites/Facebook/twitter

Record label

Reviews and ratings

Genre of the band is reflected in the text/colour/font/image

Text saying "includes the singe. . ."

We chose to meet the convention of the titles the same way we did on the digipak. Both the artists name and the singles name is in capital lettering and black font - this is the same as what we had on the digipak. We also used the same image that we had on the front of the digipak, the image is of the lead singer with him making direct eye-contact which is a generic convention of rock posters due to the singer/band members being confident. 

We developed the general convention of having the release date, we didn't have the actual date that the digipak is released, but we did have 'out now' in capital lettering which is a generic convention of posters to advertise a rock digipak/CD. We met the convention of having the use of new media, this included the website, the Facebook and twitter addresses. 

We used the convention of having the record label logo, we placed it in the bottom right hand corner, above this we included a smart-phone scanner which isn't a convention of posters to advertise a rock digipak poster. We also put logos for where the digipak is available to purchase - iTunes and HMV. We used the convention of having a star rating. we chose to have Rock FM as the rater, due to this being a radio station from our genre of music. 

Here are some posters that I analysed

Here is the poster which is there to promote the Green Day - Warning digipak/CD.

 Here is the poster which is to promote the Green Day - Bullet In A Bible digipak/CD.

Here is the poster that is to promote the Green Day - American Idiot digipak/CD.

All of these posters have effective brand identity, they are all from the same band and have iconic signs that are recognised by their fans/target audience. They are very similar to their digipaks that they are promoting and are simple so don't over-power their audience/target market. The colours used on two of these are the generic rock conventions used by posters advertising a rock digipak - red, black and white. This makes the posters stand out to the people that it is trying to target.

 In conclusion for our poster some of the conventions we. . .

Used:- 

Artists Name

Album/Single Name

Place available for purchase

Use of new media

Reviews and Ratings

Main image

Developed:-

Release Date

Challenged:-

Text saying "includes the single. . ."

We didn't challenge many general conventions of posters as the best way to display the information which was necessary was to stick to these conventions or to develop them slightly to best suit our individual piece.

Final Poster

Here is our final poster. We chose to have a white background with the majority of the text been black, this keeps the poster simple and as well as this it helps to create brand identity between the poster and the digipak. This is due to the front cover of the digipak also having this colour scheme. Red font colour draws the reader’s eye into the image, and therefore the first thing that they will see is the red lettering. This makes the whole of the poster stand out to passers-by. It also makes these aspects of the poster stand out. The black font colour of the artists name stands out against the white background and placing it on either side of the image makes the image stand out. We also used the same font for everything except the websites at the bottom. This is because we wanted to separate the websites from the poster and make sure that they are easy to read. Underneath the OUT NOW we have the company that rated the digipak, we chose to have Rock FM as they are a radio station which plays music from our genre due to many of them listening to the station of knowing of it.

We followed conventions of a poster for a digipak and chose to have the production company’s logo at the bottom right, with the smart phone scanner above it. To the left of the production logo we have the logo of the places where you can buy the CD/digipak – HMV and iTunes. The star rating is a convention of rock digipaks so we thought that this would be a good thing to include on ours, and this also influences the audience because if they see a good rating they will more likely want to watch the video and buy the digipak, whereas if it was a bad rating they wouldn't bother with it. And again placing the stars in red allows them to stand out against the background and also catches the attention of the audience. By placing an image of the lead singer of the band in the centre of the poster, it lets the audience know who the most important band member is, and due to it being an artist rather than a band, this is very important. The artist is also making eye-contact with the viewer which is a generic convention of rock due to the artists being confident. 

Poster - Making

This is what we had achieved after our first session producing the poster. First we spoke about what aspects from the four different ideas that we are going to use and then started with the most conventional things that you find on a music poster advert; the artists name, the album name and an image of the artist.

We are producing our poster by using Adobe Photoshop.

Poster Final Idea

This is our final idea for our poster to promote our digipak. We chose this as people said that it looked best out of the four ideas and had good brand identity. We are going to use aspects from the other posters but use the main layout and parts from this photo. Things which we are going to use from this poster is the artists name, the singles name and the photo as well as the rating, but instead of having it top left we are going to change this to the top right.

Feedback for Initial Posters

This was idea 1 for our poster to promote our digipak. This poster has the image of the lead singer sat on the amp, it is the same image that we chose to use on the front cover of the digipak. The font will be the same as the font on the digipak, this should help create good brand identity. Feedback we got for this poster was good, people said it looked simple and effective.

This was idea 2 for our poster to promote our digipak. This digipak includes the front cover of the digipak, this is so people would recognise what the poster is promoting. There is also a promotional offer at the bottom which when pitched to a group of people it was said to be a good idea.

This was idea 3 for our poster to promote our digipak. The artists name is at the top going down the side with the last name going across the page. Feedback that we got said that the poster looked too cluttered with too much going on, as well as the layout of the poster not been good.

This was idea 4 for our poster to promote our digipak. This poster has the image slightly transparent behind the text. This doesn't follow conventions due to the image on the poster not being the same as the one on the front of the digipak. Feedback said that this poster was good but it would be best to follow the convention of having the same photo that is on the front of the digipak.

Poster Analysis 4

This is a previous media students poster to advertise their digipak

Digipak 

Poster

 The picture used on the poster is the same as the one used on the digipak, but it is more close up. The composition of the image is effective as the subject is in the centre of the frame and is looking just below the eye level. The title also looks the same but is more bold on the poster which stands out more. Both the image and title create a good brand image. The font is all white and the same as the title. The stars at the bottom of the poster are both from music companies from the same genre as the artist. There is a website at the very bottom of the poster in smaller font, as well as the facebook and twitter sign which is effective for this poster as the target audience is good with technology and use twitter and facebook. I would say that the over all effect of this poster is good, due to good brand identity and using things that are related to their target audience.

Poster Analysis 3



Poster Analysis 2

Below is the digipak for Kings of Leon - Only By The Night and then below that the poster to promote this digipak/CD.

Digipak

Poster

 This is the Kings Of Leon poster to promote their digipak. From a first glance at the poster you immediately recognise it to be related and linked to the Kings Of Leon album. This is because of good brand identity. The image used on the poster is the same that is used on the front of the digipak, the image used is interesting and draws the attention of people to look at it more closely. It shows a quarter of each band members face with all of them merged together with an eagle. The writing is small compared to the picture but this is because the people that the poster is targeting will instantly know who and what it is promoting due to the Kings of Leon being a recognisable band. The writing at the bottom follows conventions, it include the band name, the album name, the release date, websites, songs listed on the album, as well as where it can be purchased and record company. The font used is the same that it used on the digipak and they have a _ between many of the words, again the same as the digipak. This makes the poster different to the typical poster and makes it more attractive to the audience.

Poster Analysis 1

Below is the digipak by the drums and then the poster to promote the digipak.

Digipak

Poster



When looking at this poster the first thing you notice is the name of the band -The Drums. It is a simplistic poster and doesn't follow the convention of having an image of the band on it.However I think that this is effective as it isn't clustered and doesn't have an excessive amount of information on it. The background being a curtain is effective, as it is very similar to the front of the digipak which creates good brand identity. The colour scheme of the poster is also the same as the digipak - blue and white, this again creates good brand identity that makes the poster and digipak easy to recognise and to relate/link to one another. The colour blue connotes a calm relaxing mood which helps portray the mood of the digipak/CD. The white writing stands out effectively from the blue but it isn't too bold. There are six reviews from a variety of different companies who all target people with different demographics. This enables the band to be attractive to as big number people as possible,from all social class' of their target audience.

Magazine Adverts & Brand Identity

Ancillary Task 2 Brief

A magazine advertisement for the digipak (CD/DVD package)

Final Digipak

This is our final digipak. We created our digipak through using Adobe Illustrator CS4.

This is the front panel of our digipak.

The front panel background is white, with the font (Birch Std) being in bold and the colour being black. The font on the front of the digipak is the same that is on the spine and CD. The image shows the lead singer of the band sat on an amp with his leg lent on another smaller amp, he is making eye-contact with the audience with a relaxed body-language, we felt that this helped to connote the mood of the song on the digipak. He is the only person on the front of the digipak, this helps to show his importance. In the music video, the lead singer is seen near an amp in the majority of shots, therefore it is recognisable and is related to the music video, for this reason we chose to have this as the image on the front of the digipak.

This is the spine of our digipak.

For the spine we decided to have it very basic. We only included the artists name - Bryan Adams, the single name - Summer of 69 and the record labels logo. This meets the conventions of a digipak's spine. It also meets the generic convention of rock as the font is in capitals and bold. We used the same font which we used on the front panel of the digipak. We put a space between each letter and two between each word, this makes it easier to read due to the words not being bunched up together. 

This is the back panel of our digipak.

We decided to have the background of the back panel black. The image on the back panel includes the lead singer who can be seen on the front of the digipak, and the lyricist. We chose to have these two people as these are the first people who are seen in the music video. As well as this, these are the people who help link the performance and the narrative together. We put the information at the bottom of the digipak, this is conventional. The information at the bottom includes the record labels logo, the production and distribution information, the copyright information, websites, the bar-code and QR code are also at the bottom of the digipak along with the DVD and CD logos. We changed the track-listing from the colour red to white. We felt that this was best as it made the track-listing easier to read as well as fit with the colour scheme of the whole digipak. 

This is the inside left panel of our digipak.

For the inside panel we chose to have a number of pictures which were related to the music video, this included both narrative, performance and the part linking the two together. All of the pictures are different sizes and angles as it draws the viewers eye into an image which they individually spot first. With these photos linking to the music video, it makes the digipak recognisable to those who have seen the music video and vise-versa.

This is the inside right panel of our digipak when the disk is in place.

We followed conventions when it came to the disk which is to go in the digipak. The colour is often used for CD's. We chose to have no picture on the disk as we wanted to keep the disk simple, we then decided that we would have an image of the lead singer behind the disk.

This is the inside right panel of our digipak when the disk is not in place.

On the inside right panel behind the disk is an image of the lead singer lent up against a wall, he isn't making any eye-contact with the viewer which is contrasting to the image on the front panel of the digipak. The background behind the image is white as this separates the big image from the smaller ones on the left inside panel.

Digipak - Making

 Whole Digipak

 

Inside Left Panel

For the inside left panel we chose to have a variety of pictures which were related to the single 'Summer of 69' in some way, this included pictures of the bands performance, pictures of the couple in love and pictures of the lead singer with the lyricist. We decided to have all of the pictures at different sizes and a variety of angles so that it attracts attention as there are lots of different photos to look at so it also keeps the viewer entertained. Due to these photos linking to the music video, it makes the digipak recognizable to people who have seen the music video and vise-versa. 

Inside Right Panel - With CD

We chose to go for a silvery colour for our CD as this keeps the disk simple and doesn't interfere with the effect of the left inside panel or the picture which is behind the CD. On the CD there is the artists name, the singles name and the record company's name with the copyright symbol.

Inside Right Panel - No CD

On the inside right panel behind the CD we have put a photo of the lead singer, he isn't making eye-contact with the viewer, the background is white behind the image and we think that this breaks the image up from the images on the inside left panel well.

Back Panel

We chose to have the background of the back panel a different colour to the rest of the digipak, we felt that this challenges conventions of having the same colour background throughout the digipak and that this would make our digipak stand out more. The picture on the back panel is of the lead singer and the lyricist, we decided this because these are the two people who are first seen in the music video and also show how the narrative and the performance link together. We followed conventions of the information which is shown on the back panel of a digipak. The track-listing contrasts against the black background and image well which makes it stand out. At the bottom left hand corner we followed the convention of having the recording labels logo, along with production information and copyright. At the bottom of the digipak in the middle area there is the websites that Bryan Adams is associated with, this is a convention to have on the back of digipaks. We then also have the bar-code  the DVD and CD logos which again follow conventions of digipaks. We then also chose to have a QR code which can be read by smart phones and other devices.

 Spine

 We decided to have the spine very basic with only the artists name - Bryan Adams , the singles name - Summer of 69 and the record labels logo. We chose to do this as it is a convention of digipak's to have this information on the spine. We chose to have the font in bold capitals because it is a generic convention of rock digipaks to have capital lettering. The font we chose to use is Birch Std, we chose this font because it has more height and less width of other fonts, this is what we was looking for. There is a space between each letter and two between each word. We thought that this made it easier to read as the words weren't all bunched up together.

Front Panel
The front panels background is white, with black bold font on it. The font is Birch Std - the same that is on the spine and CD. The image shows the lead singer sat on an amp and leaning his leg on another amp. We chose to have this as the front cover as in the music video, the lead singer stands/sits or is near an amp for the majority of the video, therefore it is recognizable and is related to the music video well. He is making eye-contact with the viewer and has relaxed body-language, this helps connote what the mood of the song on the digipak is. With the lead singer been the only person on the front of the digipak, this shows his importance and how he is the solo singer even though there is a band shown in the video.