Digipak - Making

 Whole Digipak

 

Inside Left Panel

For the inside left panel we chose to have a variety of pictures which were related to the single 'Summer of 69' in some way, this included pictures of the bands performance, pictures of the couple in love and pictures of the lead singer with the lyricist. We decided to have all of the pictures at different sizes and a variety of angles so that it attracts attention as there are lots of different photos to look at so it also keeps the viewer entertained. Due to these photos linking to the music video, it makes the digipak recognizable to people who have seen the music video and vise-versa. 

Inside Right Panel - With CD

We chose to go for a silvery colour for our CD as this keeps the disk simple and doesn't interfere with the effect of the left inside panel or the picture which is behind the CD. On the CD there is the artists name, the singles name and the record company's name with the copyright symbol.

Inside Right Panel - No CD

On the inside right panel behind the CD we have put a photo of the lead singer, he isn't making eye-contact with the viewer, the background is white behind the image and we think that this breaks the image up from the images on the inside left panel well.

Back Panel

We chose to have the background of the back panel a different colour to the rest of the digipak, we felt that this challenges conventions of having the same colour background throughout the digipak and that this would make our digipak stand out more. The picture on the back panel is of the lead singer and the lyricist, we decided this because these are the two people who are first seen in the music video and also show how the narrative and the performance link together. We followed conventions of the information which is shown on the back panel of a digipak. The track-listing contrasts against the black background and image well which makes it stand out. At the bottom left hand corner we followed the convention of having the recording labels logo, along with production information and copyright. At the bottom of the digipak in the middle area there is the websites that Bryan Adams is associated with, this is a convention to have on the back of digipaks. We then also have the bar-code  the DVD and CD logos which again follow conventions of digipaks. We then also chose to have a QR code which can be read by smart phones and other devices.

 Spine

 We decided to have the spine very basic with only the artists name - Bryan Adams , the singles name - Summer of 69 and the record labels logo. We chose to do this as it is a convention of digipak's to have this information on the spine. We chose to have the font in bold capitals because it is a generic convention of rock digipaks to have capital lettering. The font we chose to use is Birch Std, we chose this font because it has more height and less width of other fonts, this is what we was looking for. There is a space between each letter and two between each word. We thought that this made it easier to read as the words weren't all bunched up together.

Front Panel
The front panels background is white, with black bold font on it. The font is Birch Std - the same that is on the spine and CD. The image shows the lead singer sat on an amp and leaning his leg on another amp. We chose to have this as the front cover as in the music video, the lead singer stands/sits or is near an amp for the majority of the video, therefore it is recognizable and is related to the music video well. He is making eye-contact with the viewer and has relaxed body-language, this helps connote what the mood of the song on the digipak is. With the lead singer been the only person on the front of the digipak, this shows his importance and how he is the solo singer even though there is a band shown in the video.