Final Poster

Here is our final poster. We chose to have a white background with the majority of the text been black, this keeps the poster simple and as well as this it helps to create brand identity between the poster and the digipak. This is due to the front cover of the digipak also having this colour scheme. Red font colour draws the reader’s eye into the image, and therefore the first thing that they will see is the red lettering. This makes the whole of the poster stand out to passers-by. It also makes these aspects of the poster stand out. The black font colour of the artists name stands out against the white background and placing it on either side of the image makes the image stand out. We also used the same font for everything except the websites at the bottom. This is because we wanted to separate the websites from the poster and make sure that they are easy to read. Underneath the OUT NOW we have the company that rated the digipak, we chose to have Rock FM as they are a radio station which plays music from our genre due to many of them listening to the station of knowing of it.

We followed conventions of a poster for a digipak and chose to have the production company’s logo at the bottom right, with the smart phone scanner above it. To the left of the production logo we have the logo of the places where you can buy the CD/digipak – HMV and iTunes. The star rating is a convention of rock digipaks so we thought that this would be a good thing to include on ours, and this also influences the audience because if they see a good rating they will more likely want to watch the video and buy the digipak, whereas if it was a bad rating they wouldn't bother with it. And again placing the stars in red allows them to stand out against the background and also catches the attention of the audience. By placing an image of the lead singer of the band in the centre of the poster, it lets the audience know who the most important band member is, and due to it being an artist rather than a band, this is very important. The artist is also making eye-contact with the viewer which is a generic convention of rock due to the artists being confident.