Poster Analysis 1

Below is the digipak by the drums and then the poster to promote the digipak.

Digipak

Poster



When looking at this poster the first thing you notice is the name of the band -The Drums. It is a simplistic poster and doesn't follow the convention of having an image of the band on it.However I think that this is effective as it isn't clustered and doesn't have an excessive amount of information on it. The background being a curtain is effective, as it is very similar to the front of the digipak which creates good brand identity. The colour scheme of the poster is also the same as the digipak - blue and white, this again creates good brand identity that makes the poster and digipak easy to recognise and to relate/link to one another. The colour blue connotes a calm relaxing mood which helps portray the mood of the digipak/CD. The white writing stands out effectively from the blue but it isn't too bold. There are six reviews from a variety of different companies who all target people with different demographics. This enables the band to be attractive to as big number people as possible,from all social class' of their target audience.