Questionnaire Results

When conducting my questionnaire I decided that we only wanted results from our potential TA and from people who enjoyed rock music and consumed music videos. This is why i classed results from any other people as void.

From the results that were valid 70% had watched the original "Summer of 69" music video and 72% of these liked it.

Some reasons given were. . .

"It shows the band performing"

"Uses both black&white and colour"

"Has a rebellious feel to it"

The 28% that didn't like had reasons such as. . .

"There isn't enough performance"

"The narrative at the end with no music ruins it"

The results showed that things people liked to see in rock music videos are. . .

A band even with a solo singer

Instruments - including guitar, drums and keyboard

Some sort of love interest

The band 'chilling' out

Lots of performance- some on stage

Rural settings 

The results showed that things people didn't like in rock music videos are. . .

Party scenes

Disco lights which are usually in other genres videos - such as pop

Fluffy animals

'Pop' colours

Urban settings such as clubs, bars and streets

When asked their favorite and least favorite rock music videos the responses were varied.

Favorite rock music video; top responces were. . .

Nickleback - Rockstar

Kings of Leon - Sex on Fire

The Killers - Human

Coldplay - Lost

The main reason given for these being the top favorite were that the performance parts of the videos were good and the concept behind each are effective.

Least favorite rock music video; top responces were. . .

Survivor - Eye of the Tiger

David Bowie and Mick Jagger - Dancing in the streets

Billy Squire - Rock me Tonight

The main reasons given were that these videos were very old fashioned and showed older people in them rather than younger or middle aged people.

From these results we are able to see what people want in a rock video and what people don't want. From this information we've chosen to include more performance in our video than we were planning on doing. We are also going to use people from the younger generation as more people are able to relate to being that age, as well as having a rebellious edge in the performance/band part of the video.