Final Poster

Here is our final poster. We chose to have a white background with the majority of the text been black, this keeps the poster simple and as well as this it helps to create brand identity between the poster and the digipak. This is due to the front cover of the digipak also having this colour scheme. Red font colour draws the reader’s eye into the image, and therefore the first thing that they will see is the red lettering. This makes the whole of the poster stand out to passers-by. It also makes these aspects of the poster stand out. The black font colour of the artists name stands out against the white background and placing it on either side of the image makes the image stand out. We also used the same font for everything except the websites at the bottom. This is because we wanted to separate the websites from the poster and make sure that they are easy to read. Underneath the OUT NOW we have the company that rated the digipak, we chose to have Rock FM as they are a radio station which plays music from our genre due to many of them listening to the station of knowing of it.

We followed conventions of a poster for a digipak and chose to have the production company’s logo at the bottom right, with the smart phone scanner above it. To the left of the production logo we have the logo of the places where you can buy the CD/digipak – HMV and iTunes. The star rating is a convention of rock digipaks so we thought that this would be a good thing to include on ours, and this also influences the audience because if they see a good rating they will more likely want to watch the video and buy the digipak, whereas if it was a bad rating they wouldn't bother with it. And again placing the stars in red allows them to stand out against the background and also catches the attention of the audience. By placing an image of the lead singer of the band in the centre of the poster, it lets the audience know who the most important band member is, and due to it being an artist rather than a band, this is very important. The artist is also making eye-contact with the viewer which is a generic convention of rock due to the artists being confident. 

Poster - Making

This is what we had achieved after our first session producing the poster. First we spoke about what aspects from the four different ideas that we are going to use and then started with the most conventional things that you find on a music poster advert; the artists name, the album name and an image of the artist.

We are producing our poster by using Adobe Photoshop.

Poster Final Idea

This is our final idea for our poster to promote our digipak. We chose this as people said that it looked best out of the four ideas and had good brand identity. We are going to use aspects from the other posters but use the main layout and parts from this photo. Things which we are going to use from this poster is the artists name, the singles name and the photo as well as the rating, but instead of having it top left we are going to change this to the top right.

Feedback for Initial Posters

This was idea 1 for our poster to promote our digipak. This poster has the image of the lead singer sat on the amp, it is the same image that we chose to use on the front cover of the digipak. The font will be the same as the font on the digipak, this should help create good brand identity. Feedback we got for this poster was good, people said it looked simple and effective.

This was idea 2 for our poster to promote our digipak. This digipak includes the front cover of the digipak, this is so people would recognise what the poster is promoting. There is also a promotional offer at the bottom which when pitched to a group of people it was said to be a good idea.

This was idea 3 for our poster to promote our digipak. The artists name is at the top going down the side with the last name going across the page. Feedback that we got said that the poster looked too cluttered with too much going on, as well as the layout of the poster not been good.

This was idea 4 for our poster to promote our digipak. This poster has the image slightly transparent behind the text. This doesn't follow conventions due to the image on the poster not being the same as the one on the front of the digipak. Feedback said that this poster was good but it would be best to follow the convention of having the same photo that is on the front of the digipak.

Poster Analysis 4

This is a previous media students poster to advertise their digipak

Digipak 

Poster

 The picture used on the poster is the same as the one used on the digipak, but it is more close up. The composition of the image is effective as the subject is in the centre of the frame and is looking just below the eye level. The title also looks the same but is more bold on the poster which stands out more. Both the image and title create a good brand image. The font is all white and the same as the title. The stars at the bottom of the poster are both from music companies from the same genre as the artist. There is a website at the very bottom of the poster in smaller font, as well as the facebook and twitter sign which is effective for this poster as the target audience is good with technology and use twitter and facebook. I would say that the over all effect of this poster is good, due to good brand identity and using things that are related to their target audience.

Poster Analysis 3



Poster Analysis 2

Below is the digipak for Kings of Leon - Only By The Night and then below that the poster to promote this digipak/CD.

Digipak

Poster

 This is the Kings Of Leon poster to promote their digipak. From a first glance at the poster you immediately recognise it to be related and linked to the Kings Of Leon album. This is because of good brand identity. The image used on the poster is the same that is used on the front of the digipak, the image used is interesting and draws the attention of people to look at it more closely. It shows a quarter of each band members face with all of them merged together with an eagle. The writing is small compared to the picture but this is because the people that the poster is targeting will instantly know who and what it is promoting due to the Kings of Leon being a recognisable band. The writing at the bottom follows conventions, it include the band name, the album name, the release date, websites, songs listed on the album, as well as where it can be purchased and record company. The font used is the same that it used on the digipak and they have a _ between many of the words, again the same as the digipak. This makes the poster different to the typical poster and makes it more attractive to the audience.

Poster Analysis 1

Below is the digipak by the drums and then the poster to promote the digipak.

Digipak

Poster



When looking at this poster the first thing you notice is the name of the band -The Drums. It is a simplistic poster and doesn't follow the convention of having an image of the band on it.However I think that this is effective as it isn't clustered and doesn't have an excessive amount of information on it. The background being a curtain is effective, as it is very similar to the front of the digipak which creates good brand identity. The colour scheme of the poster is also the same as the digipak - blue and white, this again creates good brand identity that makes the poster and digipak easy to recognise and to relate/link to one another. The colour blue connotes a calm relaxing mood which helps portray the mood of the digipak/CD. The white writing stands out effectively from the blue but it isn't too bold. There are six reviews from a variety of different companies who all target people with different demographics. This enables the band to be attractive to as big number people as possible,from all social class' of their target audience.

Magazine Adverts & Brand Identity

Ancillary Task 2 Brief

A magazine advertisement for the digipak (CD/DVD package)

Final Digipak

This is our final digipak. We created our digipak through using Adobe Illustrator CS4.

This is the front panel of our digipak.

The front panel background is white, with the font (Birch Std) being in bold and the colour being black. The font on the front of the digipak is the same that is on the spine and CD. The image shows the lead singer of the band sat on an amp with his leg lent on another smaller amp, he is making eye-contact with the audience with a relaxed body-language, we felt that this helped to connote the mood of the song on the digipak. He is the only person on the front of the digipak, this helps to show his importance. In the music video, the lead singer is seen near an amp in the majority of shots, therefore it is recognisable and is related to the music video, for this reason we chose to have this as the image on the front of the digipak.

This is the spine of our digipak.

For the spine we decided to have it very basic. We only included the artists name - Bryan Adams, the single name - Summer of 69 and the record labels logo. This meets the conventions of a digipak's spine. It also meets the generic convention of rock as the font is in capitals and bold. We used the same font which we used on the front panel of the digipak. We put a space between each letter and two between each word, this makes it easier to read due to the words not being bunched up together. 

This is the back panel of our digipak.

We decided to have the background of the back panel black. The image on the back panel includes the lead singer who can be seen on the front of the digipak, and the lyricist. We chose to have these two people as these are the first people who are seen in the music video. As well as this, these are the people who help link the performance and the narrative together. We put the information at the bottom of the digipak, this is conventional. The information at the bottom includes the record labels logo, the production and distribution information, the copyright information, websites, the bar-code and QR code are also at the bottom of the digipak along with the DVD and CD logos. We changed the track-listing from the colour red to white. We felt that this was best as it made the track-listing easier to read as well as fit with the colour scheme of the whole digipak. 

This is the inside left panel of our digipak.

For the inside panel we chose to have a number of pictures which were related to the music video, this included both narrative, performance and the part linking the two together. All of the pictures are different sizes and angles as it draws the viewers eye into an image which they individually spot first. With these photos linking to the music video, it makes the digipak recognisable to those who have seen the music video and vise-versa.

This is the inside right panel of our digipak when the disk is in place.

We followed conventions when it came to the disk which is to go in the digipak. The colour is often used for CD's. We chose to have no picture on the disk as we wanted to keep the disk simple, we then decided that we would have an image of the lead singer behind the disk.

This is the inside right panel of our digipak when the disk is not in place.

On the inside right panel behind the disk is an image of the lead singer lent up against a wall, he isn't making any eye-contact with the viewer which is contrasting to the image on the front panel of the digipak. The background behind the image is white as this separates the big image from the smaller ones on the left inside panel.

Digipak - Making

 Whole Digipak

 

Inside Left Panel

For the inside left panel we chose to have a variety of pictures which were related to the single 'Summer of 69' in some way, this included pictures of the bands performance, pictures of the couple in love and pictures of the lead singer with the lyricist. We decided to have all of the pictures at different sizes and a variety of angles so that it attracts attention as there are lots of different photos to look at so it also keeps the viewer entertained. Due to these photos linking to the music video, it makes the digipak recognizable to people who have seen the music video and vise-versa. 

Inside Right Panel - With CD

We chose to go for a silvery colour for our CD as this keeps the disk simple and doesn't interfere with the effect of the left inside panel or the picture which is behind the CD. On the CD there is the artists name, the singles name and the record company's name with the copyright symbol.

Inside Right Panel - No CD

On the inside right panel behind the CD we have put a photo of the lead singer, he isn't making eye-contact with the viewer, the background is white behind the image and we think that this breaks the image up from the images on the inside left panel well.

Back Panel

We chose to have the background of the back panel a different colour to the rest of the digipak, we felt that this challenges conventions of having the same colour background throughout the digipak and that this would make our digipak stand out more. The picture on the back panel is of the lead singer and the lyricist, we decided this because these are the two people who are first seen in the music video and also show how the narrative and the performance link together. We followed conventions of the information which is shown on the back panel of a digipak. The track-listing contrasts against the black background and image well which makes it stand out. At the bottom left hand corner we followed the convention of having the recording labels logo, along with production information and copyright. At the bottom of the digipak in the middle area there is the websites that Bryan Adams is associated with, this is a convention to have on the back of digipaks. We then also have the bar-code  the DVD and CD logos which again follow conventions of digipaks. We then also chose to have a QR code which can be read by smart phones and other devices.

 Spine

 We decided to have the spine very basic with only the artists name - Bryan Adams , the singles name - Summer of 69 and the record labels logo. We chose to do this as it is a convention of digipak's to have this information on the spine. We chose to have the font in bold capitals because it is a generic convention of rock digipaks to have capital lettering. The font we chose to use is Birch Std, we chose this font because it has more height and less width of other fonts, this is what we was looking for. There is a space between each letter and two between each word. We thought that this made it easier to read as the words weren't all bunched up together.

Front Panel
The front panels background is white, with black bold font on it. The font is Birch Std - the same that is on the spine and CD. The image shows the lead singer sat on an amp and leaning his leg on another amp. We chose to have this as the front cover as in the music video, the lead singer stands/sits or is near an amp for the majority of the video, therefore it is recognizable and is related to the music video well. He is making eye-contact with the viewer and has relaxed body-language, this helps connote what the mood of the song on the digipak is. With the lead singer been the only person on the front of the digipak, this shows his importance and how he is the solo singer even though there is a band shown in the video.

Digipak - Making

This shows how far we have got with our digipak so far.

Whole Digipak

So far we have decided on our colour scheme to be white and black, with red shown on the back panel of the digipak.

Back Panel

There will be a picture of the lead singer on the back panel.

Front Panel

On the front panel we are planning on having an image of the lead singer.

Inside Left Panel

Here we will have images which are related to the music video in some way.

Inside Right Panel

This will be the panel that holds the CD.

Digipak Final Plan

Feedback for Initial Digipaks

We designed three initial digipak's with different ideas/layouts on them. We then presented these to the rest of the class to receive feedback on them and to see which were good ideas. 

- Only have either the album name or the single name not both.

- Involve more of the narrative. 

- Name it Summer of 69 as then you can include narrative parts.

- Pictures in the style of a photo album on the inside panels.

Digipak Idea 1

Front Panel of the Digipak
The front panel has the lead singer at the bottom of the frame with a small picture of the main narrative character towards the top left. It then has the album name, single name and artist name around the edges.

Back Panel of the Digipak

The back panel of the digipak shows the lead singer leant up against an amp with his iconic guitar on the other side of the amp.

People said that they liked the idea for the back panel of the digipak. With the lead singer leant up against the amp and his guitar on the other side. We would have tracklisiting written over the picture and then production information at the bottom of the panel. We wouldn't have both the album name and the single name as this isn't a convention of rock digipaks and also makes the front look cluttered.

Digipak Idea 2

 Front Panel of Digipak
The front of the digipak only includes the artists name in capital letters. This is because many of Bryan Adams digipaks are in capital letters too, as well as many other rock ones. The image is of the lead singer with his arms in the air which shows his confidence and enjoyment of the song.

Inside Panels for Digipak
The inside would have an image of the whole band, i think that this is iconic as the music video includes a lot of footage of the band members. At the bottom of the left panel there would be the websites.

Back Panel for Digipak
On the back panel there would be the tracklisting, barcode, production info which are all generic conventions of digipaks. It also keeps the digipak simple without overcrowding it.

People said that they liked the idea of the lead singer with this pose on the front cover. This is also because it is a generic convention for rock digipaks of having the artist up-close and confident.



Digipak Idea 3

Front Panel of Digipak

The front panel has an extreme close up of the lead singers face.

Inside Panels of Digipak

 Back Panel of Digipak 

People thought that its a good idea to have the barcode and production information on the back of the digipak as this is where it is conventially found.

Inspirational Digipaks

Here are some other examples of digipaks which I like:-

The Script #3

I like this digipak as on the front cover it shows all three of the band members and their heads are merged together in an interesting way. As well as this the name of the band is at the top left of the panel, the font is the same as what is used for a number of their other albums. The back panel has another image of the three band members heads, again it is merged but in a different way to the image on the front. The tracklisting is at the top right of the back panel which challenges conventions of a digipak, I think that this works well due to the image on the back been to the left. The barcode and production information is at the bottom left of the panel which meets conventions of a CD.

Jamie Cullum - The Pursuit

I think that the front panel of this digipak is effective as it is very eye catching due to the confident positioning of the person with strong eye-contact and the piano which is exploding in the background. The colour tones work well together as you can clearly see the detail of the images. The title looks good because it is at the top left of the panel and not central  as well as the font being in capitals which draws the audiences eye to the digipak more than what lower case would in this case.

The Fray - The Fray

Muse - The 2nd Law

 Mumford & Sons - Babel

Digipak Analysis 4

I decided to analyse a previous students digipak. It is called 'American Girls'.

Front Panel

The picture on the front panel is connected well to the music video, this is because it has the band members sat/stood on the roof where they perform the song throughout the video. All three of the band members have confident body-language and seem to be making direct address to the audience. I think that this is effective, however i don't think that the font is effective for this digipak, i think that they should have had a bolder font that stood out more. There is also a parent advisory logo at the bottom right of the panel, this is a convention of digipaks which have songs on that aren't suitable for people under a certain age.

 Back Panel

 The back panel doesn't meet the convention of having the track-listing, however this is because there is only one track. Instead it has the lyrics from the song on the top right to middle of the panel. On the left of the panel there are pictures, one larger one of an American flag - relates to the song. And four smaller ones which are linked to the band or music video in some way. This is effective as it makes people recognise what the DVD is. There is also the DVD logo and the classification of the DVD, this isn't a convention of a CD to have the classification on it, however this is set out in a much more DVD layout/style.

Inside Panels

The inside panels are taken up by the American flag which I think links to the song well. It doesn't meet conventions of having lyrics on the inside, however I think that the flag works well. it could of been improved by making it look more authentic.

Digipak Analysis 3

Oasis - Don't Believe The Truth

This is the front panel of Oasis' album Don't Believe The Truth. The immediate effect of this album is that it stands out from many other digipaks. This is because of the picture which has a fish-eye effect on it. The way in which the album name is integrated into the photo is effective, with each word being on a separate garage door and only the four with the words on being white which makes them more eye catching. The bands name Oasis is generally shown in the way it is on this digipak. This is because it is recognisable and people instantly recognise the logo.

The track-listing for this digipak is central and all the letters are bold capitals which stand out from the white background, this is an effective contrast. The bar-code meets the convention of been at the bottom of the digipak yet it is to the left and sideways rather than straight on. The production and copyright information is also sideways and in a much more smaller text than the track-listing, this is because this information has to be there and is a reasonable size. The background is a garage door which links to the image on the front panel.

Overall I think that this is an effective digipak as it has a logo which is recognisable as well as keeping with a theme throughout the digipak which works well.